2021 has been quite a year. How many of you feel that you grew and learnt a whole lot more this year 🙌. I worked and connected with so many diverse and inspiring businesses and entrepreneurs—community sharing, learning and growing together, all online ofcourse. It has brought about a HUGE shift. As I reflect on the year that was, I'd love to share the top three things I am most grateful for in my professional life and what I have learnt from that.
In my role as a Co-founder of Arrow Digital, helping clients hone in on effective marketing strategy and take it to execution has always been at the heart of what I do.
After March 2020 some of our clients that shut shop could not get back to trade. Some of these clients we had been working with for 5+ years. 2021 brought in new clients. One client, an ecommerce postpartum activewear brand, had been Facebook-focused for their advertising and wanted better returns and more sales. Feeling they'd exhausted the platform, I shared our recommendations and explored some 'out of the box' marketing options together. We switched part of their marketing budget over to Google a channel they had dropped from the mix a while ago. We were able to bring great results, driving more transactions, with a higher average order value.It was a great campaign giving us over four times return on advertising spend.
Another one that I was entrusted with was a high-end homewares and furnishing brand, popular with interior designers and architects. They had over the years used their website as brochureware to showcase their products and drive visits to their bricks & mortar store. Their openness to new ideas and experimentation, investing time to really understand their brand, and the buying motives of their target customers, we proposed a Facebook campaign—an unconventional choice at face value for B2B clients with premium positioning, but one we felt could reach them effectively. And you know what? They gained great traction, and despite a price point of $3-4k, getting orders come through without people walking into their showroom blew their minds!
I am grateful to have worked with business owners who gave us the opportunity and placed their trust.
Will you allow yourself to think outside the square? Will you give others permission to do so for you ? It's scary, but when you have someone on your side to do the research, draw from their experience, take calculated risks, go back to the drawing board when things don’t work, be your cheerleader, - you might see results that have so far been alluding.
One of the things I have absolutely LOVED is group mentoring programs I was invited to in 2022. The diversity of businesses I've had the pleasure of getting to know operating from metro cities to regional communities, from online-only businesses to businesses without any form of online presence at all. Yes. It's been rather eye-opening and proof that commerce is all pervading. I am grateful for the opportunity to share my learnings and run sessions for ambitious entrepreneurs with eyes on the world stage e.g. Global Market Accelerator Program and those looking to flourish and Primed to Thrive in regional areas. The format of group programs and the transfer of learning makes it possible to see how what others do in totally different industries can be applied in their business. Grateful that I could make introductions to connect entrepreneurs where I could see the synergies and sowing seeds for future partnerships between the businesses.
With that in mind, I have been busy working behind the scenes to create something truly inspiring to bring driven minds together and give them wings. I cannot wait to share more with you in 2022!
From working with C suites from varied sectors of the corporate world this year—second and third generation family-owned bricks & mortar businesses, small local businesses in regional towns, innovative tech ventures to female-led purposeful brands, I've had the honour to work one on one with them. I am grateful for the deep connection built during those sessions; when they let the guard down and let you in. And then those moments of BREAKTHROUGHS.
One of the things I have come to realise is everyone and I repeat everyone suffers from 'stuck moments' . When they feel they don’t have it in them to pull through. No matter our roles, reputation or our 'tough' exteriors, we all go through personal challenges with self belief and self-confidence. This is what I learnt. You are not alone. Thousands of business professionals like you feel exactly the same way, multiple times a month, week or even day!
I've found that the following things can help:
1. Accept progress over perfection (yes, it can be hard to do and I struggle with it too!)
2. Unpack the knowledge you've gained; acknowledge & applaud your list of achievements
3. Give yourself moments to 'fill your cup'. And do it without any guilt.
And if you're having trouble overcoming your 'stuck moment', there are inspiring mentors out there who'd be delighted to shine the light on what is already within you.
Wishing you a relaxing and fun-filled festive season and the very best for a new year filled with prosperity, fulfilment and growth. ✨❤️📈
#happyholidays #gratitude #mentoring