It’s the season of giving and everyone is in the holiday spirit. The holiday season for me is the most distracting time of the year. Everyone is busy with traveling and meeting up with friends and family. And you have big plans for your business next year. So how best to deal with all the year-end hustle and stay positive and productive even during the holiday season?

Take the time off
Don't be overwhelmed about all the tasks you will be returning to after the holidays. In fact, sit back and take the time off and reflect on all the strategies you've implemented this year. What worked for you? What do you need to do to make it better for 2019?

Come up with a work plan

List your goals for the year and break it into a quarterly plan that would help you maintain your focus and get things done. Schedule your priority tasks into your calendar.

Take advantage of your client’s slow-down
Take this time to think about important projects and other big ideas that you might have pushed back just because you didn’t have the bandwidth. It could be planning your new website or can be as simple as de-cluttering your desktop.

We understand that planning is critical to success. It is important to put aside some time to reflect on achievements, set goals and plan for the following year. That is why we invite you to Plan-It 2019: an exclusive boardroom style strategic planning event. Spend half a day with our Digital Marketing experts and walk out with a tailor-made plan that drives measurable action. Give us a call on 1300 766 665 to reserve your seat.

Digital marketing is not the one-trick-pony it once was; it has grown into a powerful beast and harnessing its power has become integral to business success.

We all know how important it is to use digital marketing to optimise profitability and improve return on investment. But even so, many business owners are still unwilling to tackle the beast, overwhelmed by the sheer power of digital marketing.

Granted, it’s not easy. To ensure success, you need to embrace all elements of digital marketing and that takes effort. But the digital marketing puzzle is exactly that – a puzzle, and only when every piece comes together will you have a complete marketing solution.

Many business owners struggle to appreciate this concept and often the business will see losses as a result. For example, maybe Google Adwords is being used to advertise a website but the site isn’t optimised for user engagement. This will deter people from visiting in the future.

Or perhaps a business owner is confused and overwhelmed by social media so they’re only using Facebook? Or they’ve handballed the task to a more junior employee with no experience. This is not an effective use of digital marketing. To get the most out of social media in particular it is integral that, as a business owner, you ask yourself these five questions:

  1. How frequently do I post?
  2. Do I track and measure conversions?
  3. Which social channels are working best for me?
  4. Do I use Facebook Insights and Google Analytics to develop a profile of my visitors?
  5. Do I know the ROI of both time and money spent on social media?

If you don’t have answers to the above, chances are your business’ digital marketing campaign is suffering and you could do with some help.

This is where a digital marketing agency comes in – they can help take your business to the next level and ensure your campaigns are effective, ensuring maximum ROI and profitability in the business.

For more information on how a digital marketing agency can help your business, simply give us a call on 1300 766 665.


We’re hosting a Business Growth Hot Seat - listen to other's problems, or sit in the hot seat yourself and have a digital marketing and business growth expert weigh in on your issue. Register here!

You can also listen to our 6-step formula for business growth here.