Category: Blog

August 15, 2023
Is your business ready to leverage India's thriving market?
Read More
August 14, 2023
Is It Time for Australian Startups to Venture into the Indian Market?

"Should Australian startups think about scaling into India?" A question increasingly asked by entrepreneurs, with many recent success stories out of India demonstrating the potential value to be found in a marketplace historically overlooked by companies with global scaling ambitions. With the phenomenal growth of India’s economy and a burgeoning middle class, it’s worth considering. […]

Read More
March 3, 2023
Returning to India with the next generation of innovators

I'm proud to call Australia my home, having lived here for 19 wonderful years. During this time, I've had the pleasure of meeting many incredible people, building lifelong friendships, and working with some truly inspiring business leaders. I officially became an Australian citizen on the 3rd of March, 2010. Today, on the 3rd of March […]

Read More
March 1, 2023
A Journey from India to Australia and Big Trip Again

As I prepare to fly to India leading a contingent of the three finalist Australian startups of Big LEAP (round 1), I'm filled with a sense of nostalgia and gratitude. It's hard to believe that it's been almost two decades since I first took the Big Leap myself, moving from India to Australia.

Read More
March 23, 2020
The Impact of Coronavirus on Avg. CPC’s on Google Ads

The measures taken in regards to COVID-19 continue to change daily. With that, we are also seeing changes within the digital marketing world. This global pandemic has seen businesses halt campaigns and change their daily operations, however people are more than ever turning to online search for answers. As many companies swiftly put the brakes […]

Read More
March 20, 2020
Coronavirus / Covid-19 | Top 10 Marketing Dos and Don’ts

In this time of fear and panic, the impact on businesses cannot be understated. Keeping yourself safe and healthy should be your number one priority, but for many entrepreneurs keeping your business running smoothly and afloat is a close second. To help guide you through these tumultuous times, we’ve compiled a list of 10 Dos […]

Read More
November 12, 2019
How To Use Keyword Research To Rank On The First Page

34,000 searches are conducted on Google every minute. And it's not just the big brands that dominate the search results for coveted keyword phrases, it is very much a level playing field when it comes to generic or long-tail keywords, meaning small businesses have the same opportunity to rank on the first page of the […]

Read More
November 11, 2019
Digital Marketing for Medical Practices

Google AdWords management isn’t easy. At the same time it is the most powerful advertising platform available today with over 160 billion searches on Google per month and Google’s display campaigns reaching 80% of the Internet population. Google even estimates that for every $1 a business spent on Adwords, $2 dollars was generated for that […]

Read More
December 28, 2018
Measure Your Marketing

It’s the season of giving and everyone is in the holiday spirit. The holiday season for me is the most distracting time of the year. Everyone is busy with traveling and meeting up with friends and family. And you have big plans for your business next year. So how best to deal with all the […]

Read More
July 10, 2017
What’s New in Digital Marketing?

Digital marketing is not the one-trick-pony it once was; it has grown into a powerful beast and harnessing its power has become integral to business success. We all know how important it is to use digital marketing to optimise profitability and improve return on investment. But even so, many business owners are still unwilling to […]

Read More

Join Jasmine's mailing list for exclusive event invites
and VIP content

    cross